Distinctive, purposeful communications to inspire customers, engage employees, inform stakeholders, promote success, support change and bring brands to life.
Work
how I work
With SME management teams, acting as a sounding board, strategist, flexible and cost-effective communications lead and multi-tasking marketing team of one - with the help of an address book full of great designers, illustrators and photographers.
With creative agencies and management consultancies as a virtual team member contributing to their own new business pitches and working directly with their clients on one-off and ongoing projects.
With in-house marketing and communication teams, bringing an understanding of the organisation's strategy and culture plus experience and fresh thinking to regular and special projects.
what I write
- Employee newsletters
- Websites
- Case studies
- Brochures
- Press releases
- Feature articles
- Induction literature
- Intranet content
- Customer magazines
- CSR reports
- Blogs
- Social media content
- Training workbooks
- HR communications
- Animated presentations
- Catalogues
- Annual reports
- Leadership communications
- Advertorials
- Job advertisements
- Sales incentive literature
- Interviews
- B2B newsletters
- Change communications
- Marketing emails
- Lobbying documents
- Business reports
a small selection
Industry capability guideIndustry capability guide
Turning raw research into a series of guides to the capabilities, innovations and successes of the UK's airport, R&D, biotechnology, chemicals and environmental sectors for overseas governments and industrialists.
Induction presentationInduction presentation
Creating an animated Prezi to introduce new recruits to a smartcard company's strategy, products, teams - and sense of fun.
Gift catalogueGift catalogue
Providing fresh editorial ideas and copy for the launch of The Perfect Gift Guide, a new style of catalogue from NotOnTheHighStreet.com
Customer magazineCustomer magazine
Editing a bumper one-off magazine to support Asda's push in the mother and baby market, commissioning copy, design and photography - and ensuring on-time delivery!
Employee magazineEmployee magazine
Writing news and features for the employee magazine of global defence group Cobham on topics from the latest battlefield radio to new leaders and lean manufacturing.
Company brochureCompany brochure
Creating marketing material with a new tone of voice, narrative and branding to support a technology company's ambitious growth strategy.
Innovation case studiesInnovation case studies
Interviewing European innovators and explaining their breakthroughs in healthcare, energy, transport, media, food and manufacturing for an annual book of case studies.
Technology magazineTechnology magazine
Editing and writing a monthly magazine showcasing the latest global technologies for a UK audience of industrialists, scientists and entrepreneurs.
CSR bookletCSR booklet
Interviewing Capital One's volunteers and leaders to create a fun and inspiring insight into the company's community action commitments and projects.
Change communicationsChange communications
Working with the executive team of a management consultancy to produce a series of clear and informative magazines for employees following an MBO.
Business growth case studiesBusiness growth case studies
Researching and writing case studies bringing home how ambitious British businesses are benefiting from the Government's GrowthAccelerator programme.
B2B newsletterB2B newsletter
Bringing to life the business benefits of a logistics specialist's routing and scheduling software through a regular B2B newsletter to promote sales, upgrades and loyalty.
Clients
the A-Z of who I work with
is for...- Asda
- Annual Report Company
- Ashridge Communications
- Axa
- Avinity
- AURA Innovation Centre
is for...- Bright Blue Day
- Barclays Bank
- BUPA
is for...- Coca Cola
- Capital One
- Cobham Group
- Catalina Software
- CSEM - Swiss Centre for Electronics and Microtechnology
- Chartered Institute of Procurement & Supply (CIPS)
is for...- Department for Work and Pensions
- Dream Direct
- Department for Business, Innovation and Skills
is for...- EUROCITIES
- EARTO - European Association of Research & Technology Organisations
- Employers' Forum on Disability
- EUREKA Programme
- England Golf
- ECORYS consultancy
is for...- Ford
- Fulton Design
is for...- Grant Thornton
- Grass Roots
- Guardian Health
is for...- Haymarket Publishing
- Hayman's Gin
is for...- Imperial College
- Instinctif
- Incognate
- Isotrak Logistics
- ICF International
is for...- Julie Mellor Associates
is for...- Kraft Foods
- Knowledge Transfer Partnerships
is for...- London Development Agency
is for...- Microsoft UK
- Maritz Research
- Mondelez
is for...- Novacroft
- The NHS
- Not On The High Street.com
- Nyrstar
is for...- Open Box Publishing
is for...- Paragon Software
- PA Consulting
- Pera Consulting
- Powdermatrix Faraday
is for...
is for...- The Ritz
is for...- Shell
- Sidel Group
- Scotts of Stow
- Spring Group
- SDL Group
is for...- Thompson Stanley
- TIE Group
is for...- UK Trade & Investment
is for...
is for...- Wolters Kluwer
is, almost, for...- Express Newspapers
is for...
is for...- Zurich Municipal
About
a bit of background
I’ve been the Editorial Director of a London magazine and marketing agency, the editor of 40+ customer, employee and b2b magazines and newsletters, a stylist and writer on a national women’s magazine, a national newspaper feature writer, a marketing copywriter and an award-winning* publishing entrepreneur.
I set up a publishing company to bring the editorial standards and vision of newsstand titles to customer magazines. While it was exciting and successful and I learnt a lot about managing and building a business and developing and implementing marketing strategies, the draw of creativity eventually won out. I returned to my writing roots, bringing my commercial and communications experience with me.
* TSB/Options magazine national Women Mean Business Awards winner for the success of The Publishing Team, which produced magazines for clients such as News International/The Times on Saturday, Barclays Bank, Holland & Barrett, The Burton Group, Hamleys and NatWest.
Testimonials
what clients say
Tiphanie is not only a talented, intelligent and engaging writer, her entrepreneurial and marketing background means she brings a deep understanding and strategic insight to her clients' communications objectives.
The key thing for me is that Tiphanie understands exactly what our clients want. Projects always run smoothly when she’s involved and her copy is not only first class but right first time.
Our innovation case studies can be highly complex but the story has to be intelligible to the layman. Tiphanie has a talent for extracting the essential and emphasising the human interest. Excellent copy and scrupulous respect for deadlines.
Tiphanie is not only an excellent copywriter, she also understands exactly what we need. We completely trust her to work closely with our clients and develop high quality, engaging copy. I would definitely recommend Tiphanie - in fact I already have on several occasions!
Working with Tiphanie is a breath of fresh air. Her efficiency and patience make clients’ expectations easy to meet. She is an absolute pleasure to work with.
Tiphanie works superbly with the communications team across Europe to research and write news and features for our intranet site, delivering interesting, well-crafted copy which also supports our strategic objectives.
You'd expect good writing skills from someone at Tiphanie's level but she provides much more than that and her calm and assured approach means she gains clients' trust very quickly.
Tiphanie's ideas, creativity and experience have been invaluable in developing InnovationAdvantage magazine. The quality of her writing and her ability to meet strict deadlines make it all stress free.
